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### RFM & customer lifetime value modeling in R

Can anybody tell me how to do recency, frequency & monetary value (RFM) modeling & customer value modeling in R? Also, can somebody refer me some literature on it?
• 5,844
1 vote
136 views

### What is the statistical method that I should use for the following problem?

I have been given a problem and need to find the best statistical method that would help. The problem is as follows: A business has approx. 100,000 active customers who spend between £500 per annum ...
• 11
46 views

### Linear regression for longitudinal data

In my work, we collect sales data of our products. We have a set of 1st level customers (lets call that group as jacks) with whom we do we business. These jacks then sell our products to end customers ...
• 1,826
2k views

### Accuracy of a probability estimate

How can you classify the accuracy of a probability? Say I do a study of people that like bananas in 2 different regions. Region 1: 8 out of 10 people tested like bananas. Region 2: 500 out of 1000 ...
4k views

### Standard deviation of revenue where numbers are only positive

Is there a way for standard deviation to ignore negative numbers? In other words, how can you make it so that 2 or 3 deviations do not extend into negative territory? When looking at a set of only ...
• 153
60 views

### How to avoid selection bias while updating lead scoring (predictive) model with new data

We developed a standard lead scoring model using logistic regression on couple of months worth data. The model has been working and we have been pushing only top 1/3 leads to sales team basis that. ...
29 views

### Method for determining the root cause behind a drop in business performance

What methods are there for determining the root cause behind a drop in business performance? My question is best explained with a very simple example... There are two Widget Factories (A and B). Each ...
• 341