Questions tagged [geomarketing]

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CausalImpact: Valid for Single Market [closed]

Is it possible to use the R package CausalImpact (Brodersen et. al, 2015) to estimate the incremental lift of running a local TV ad campaign in Iowa City,IA? We are also running national TV ads across ...
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Best Practices for Using Geodemographic Segmentation Data

I have a data set that clusters block groups in the US into either 15 broad neighborhood categories or 72 fine-grained segments with goofy names. The segments were constructed using factor analysis ...
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2answers
255 views

How to capture competitive spatial interactions between multiple stores and customers

I am estimating sales with data on customer and store locations and attributes using a Huff-style model, where sales decay with drive time and increase with attractiveness of the store. One ...