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Results tagged with marketing
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user 4278
For on-topic questions about statistics or machine learning used in marketing or market research.
8
votes
2
answers
13k
views
Market mix modelling with R
Can somebody give me references (book/online resource) on using R for Marketing Mix Modelling? …
- 82.8k
14
votes
3
answers
12k
views
RFM & customer lifetime value modeling in R
Can anybody tell me how to do recency, frequency & monetary value (RFM) modeling & customer value modeling in R?
Also, can somebody refer me some literature on it?
- 82.8k