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## New answers tagged probabilistic-programming

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An example can be customer life-time value (CLTV) and churn problems, conducted by Hardie and Fader. In general, the heterogeneity in a cohort is represented by prior distributions over the parameters, which makes it a hierarchical bayesian model. For example, for the churn problem, you could say that everybody in a cohort churns with a probability of $p$. ...

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