New answers tagged

0

If your goal is to estimate the magnitude of the difference between groups, then your procedure is fine (in principle). You can decide whether it's more meaningful to consider $\mu_1-\mu_2$ or $\mu_1/\mu_2$ based on whether the original scale or the log() scale is more sensible to deal with. The HDI's won't be exactly the same (because HDI's aren't invariant ...


1

A) A customer not returning is directly modeled by the Geometric process. B) The model integrates out each customer's parameters using their assumed heterogeneity distribution. You can infer them using Bayes' Theorem. C) Another paper by Fader, Hardie, Lee (2015) in Journal of Marketing Research brings in the monetary value in the Gamma-Gamma model. Also, ...


Top 50 recent answers are included