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mmgm

I am Assistant Professor of Management Information Systems at Católica-Lisbon School of Business and Economics (CLSBE). I also hold a courtesy appointment as invited researcher at the Heinz College of Carnegie Mellon University (CMU). I focus on two different research fronts: (1) the analysis of social networks and peer influence on consumer behavior; and (2) the impact of digitization on consumer search and choice. My work is grounded on the use Big Data Analytics.

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