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Mar 14, 2012 at 10:49 comment added Peter Ellis But in any event, +1 for Wayne's answer because I think the fundamental issue is that: rather than trying to constrain the results of an OLS regression, you should try to use some other kind of model, probably still a generalized linear model but not with a gaussian response.
Mar 13, 2012 at 23:49 comment added Wayne @Denise: Have you tried Poisson regression on the two events and divide? Might work a lot better than the division you did previously between the two improper regressions.
Mar 13, 2012 at 13:49 comment added Denise that might work, except that the number of impressions is unknown as well.
Mar 12, 2012 at 22:03 comment added boscovich Then you could model the number of clicks using a Poisson or Negative Binomial regression as suggested by @Wayne and treat the impressions (number of times the ad is shown) as the offset.
Mar 12, 2012 at 21:37 comment added Denise it's sort-of count data. I'm modeling a ratio of two events (think, something like click-through-rate). I thought about predicting the number of the two separate events and then dividing, but it actually didn't turn out as well as just predicting the ratio.
Mar 12, 2012 at 21:25 history answered Wayne CC BY-SA 3.0