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Aug 24, 2018 at 14:31 comment added BigMadAndy There seems to be no seasonality for the conversion rate. The conversion rate is much more changeable than the sessions and sales. When you look at the sessions and sales, you do see some patterns (not the same patterns of course). When you look at the conversion rate it seems much more random. Another thing: we need forecasts several months in advance, so forecasting the conv. rate on the basis of what people have in their baskets wouldn't work - I don't think many people keep products in their baskets for months.
Aug 24, 2018 at 14:22 history answered Stephan Kolassa CC BY-SA 4.0