It's a two-component-mix of a Uniform(-1,1) and a Triangular(-1,1).
To see this, let f(x) denote our Uniform(-1,1) pdf:
f = 1/2; domain[f] = {x, -1, 1};
PlotDensity[f]
http://www.tri.org.au/pdff.png
and let g(x) denote our Triangular(-1,1) pdf:
g = (1 + x)/2; domain[g] = {x, -1, 1};
PlotDensity[g]
http://www.tri.org.au/pdfg.png
Then, define the two-component mix pdf h(x):
h = (1 - α) f + α g // FullSimplify
which returns output:
$(1 + x \alpha)/2$
with domain of support:
domain[h] = {x, -1, 1} && {-1 <= α <= 1};
Here is a plot of the two-component-mix pdf (using mathStatica/Mathematica):
PlotDensity[h /. α -> Range[-5, 5]/5]
http://www.tri.org.au/pdfmix.png
Having said all that, I think it deserves its own name (if it does not have one already) and suggest: Linear distribution