There will not be a single simple rule for the gamma distribution because one of the parameters affects the shape and the rule will change with the shape. Some gamma distributions can be approximated by a normal distribution fairly well, so the normal 68-95-99.7 rule will be a decent approximation. But other gamma's are extremely skewed (the exponential is a special case of the gamma) and the normal rule will not work in those cases.
One rule that you may be interested in is Chebyshev's Inequality. This tells us that for any distribution with a finite mean and standard deviation that at least 0% of the values will be within 1 standard deviation, 75% within 2 standard deviations, and 89% within 3 standard deviations. See the Wikipedia article linked above for the general rule, a table of other values of interest, and related inequalities that may give you better estimates for specific gamma distributions.