Assume we have some Poisson process that produces events. In a given year we have counted $N$ of these events.
Further assume that for some reason we need to report a monthly rate instead of this yearly number and also the (estimated) standard deviation in this monthly rate.
Clearly, the monthly rate is $N/12$. Now, the question is: What is the standard deviation in this monthly number? We have two contradicting views on this.
Alice maintains that, since the monthly number ($X$) is just a scaled version of the yearly figure ($Y$), one could just apply the scaling rule for variances.
Then, with $X = Y/12$ it follows that $\rm{Var}(X) = \frac{1}{12^2}\rm{Var}(Y)$ and hence the standard deviation of the monthly figure is 1/12 of the standard deviation of the yearly figure. The latter standard deviation is $\sqrt{N}$ as this is a Poisson process. So, we have $\sigma_{X}=\sqrt{N}/12$.
Bob, on the other hand, argues that the results for each month are generated by a Poisson process with a parameter that is scaled by 12. This follows from the rule w.r.t. the sums of Poisson distributed variables. So, with $Y\sim \rm{Pois(N)}$ it follows that $X\sim \rm{Pois(N/12)}$. Clearly, $\sigma_{X}$ is just the standard deviation of such a Poisson process, which is the square root of its rate parameter. Therefore, $\sigma_{X}=\sqrt{N/12}$.
Although the means resulting from Alice's and Bob's reasoning are the same, we've got a factor of $\sqrt{12}$ between their respective standard deviations. Who is right here, Alice or Bob?
Note: The standard deviation of this monthly number is to be understood as the (theoretical) standard deviation of future determinations of this monthly number generated by the same, assumed Poisson process.