The formula you are asserting is not correct (as shown in the counter-example by Dave), and it is notable that it does not include any term for the covariance between powers of the variables. Some simple moment-algebra yields the following general decomposition rule for the variance of a product of random variables:
$$\begin{align}
\mathbb{V}(XY)
&= \mathbb{E}((XY)^2) - \mathbb{E}(XY)^2 \\[6pt]
&= \mathbb{E}(X^2 Y^2) - \mathbb{E}(XY)^2 \\[6pt]
&= [\mathbb{Cov}(X^2,Y^2) + \mathbb{E}(X^2)\mathbb{E}(Y^2)] - [\mathbb{Cov}(X,Y) + \mathbb{E}(X)\mathbb{E}(Y)]^2 \\[6pt]
&= \mathbb{Cov}(X^2,Y^2) - \mathbb{Cov}(X,Y)^2 - 2 \ \mathbb{E}(X)\mathbb{E}(Y) \mathbb{Cov}(X,Y) \\[6pt]
&\quad \quad + \mathbb{E}(X^2)\mathbb{E}(Y^2)-[\mathbb{E}(X)\mathbb{E}(Y)]^2 \\[6pt]
&= \mathbb{Cov}(X^2,Y^2) - \mathbb{Cov}(X,Y)^2 - 2 \ \mathbb{E}(X)\mathbb{E}(Y) \mathbb{Cov}(X,Y) \\[6pt]
&\quad \quad + \mathbb{Var}(X)\mathbb{Var}(Y)+\mathbb{Var}(X)\mathbb{E}(Y)^2+\mathbb{Var}(Y)\mathbb{E}(X)^2.\\[6pt]
\end{align}$$
Alternatively, you can get the following decomposition:
$$\begin{align}
\mathbb{V}(XY)
&= \mathbb{E}((XY-\mathbb{E}(XY))^2) \\[6pt]
&= \mathbb{E}((XY - \mathbb{Cov}(X,Y) - \mathbb{E}(X)\mathbb{E}(Y))^2) \\[6pt]
&= \mathbb{E}(([XY - \mathbb{E}(X)\mathbb{E}(Y)] - \mathbb{Cov}(X,Y))^2) \\[6pt]
&= \mathbb{E}([XY - \mathbb{E}(X)\mathbb{E}(Y)]^2) - 2 \ \mathbb{Cov}(X,Y) \mathbb{E}(XY - \mathbb{E}(X)\mathbb{E}(Y)) + \mathbb{Cov}(X,Y)^2 \\[6pt]
&= \mathbb{E}([XY - \mathbb{E}(X)\mathbb{E}(Y)]^2) - 2 \ \mathbb{Cov}(X,Y)^2 + \mathbb{Cov}(X,Y)^2 \\[6pt]
&= \mathbb{E}([XY - \mathbb{E}(X)\mathbb{E}(Y)]^2) - \mathbb{Cov}(X,Y)^2. \\[6pt]
\end{align}$$
Expectation
of the rv. I corrected this in my post $\endgroup$