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A/B testing, also known as split or bucket testing, is a controlled comparison of the effectiveness of variants of a website, email, or other commercial product.

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simple random sampling and in-group comparison

We are conducting an A/B test on our hosting site where we sell four different plans (A, B, C, and D). Visitors to our site are randomly assigned to either a base UI (control) or a modified UI (varian …
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