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Refers generally to statistical procedures that utilize the logistic function, most commonly various forms of logistic regression

0 votes

Defining churn for customers with seasonal purchase patterns

After much research of different approaches, I'm going to try defining area of extreme inactivity with very high probability to churn. This idea really makes sense from business point of view -- i …
Kasia Kulma's user avatar
2 votes
2 answers
1k views

Defining churn for customers with seasonal purchase patterns

I want to define customer churn accurately for the data showing seasonal patterns of not-purchasing. Our customers purchase on the regular basis most time of the year, with approx. 97% of all orders …
Kasia Kulma's user avatar