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Results tagged with conjoint-analysis
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user 219559
a technique that asks participants to evaluate a series of tradeoffs between attributes, and by comparing these tradeoffs demonstrates the relative importance of attribute values
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How to calculate average importance of factors (attributes) correctly in "conjoint" package ...
First, load conjoint package:
library(conjoint)
Then, I load chocolate data:
data(chocolate)
#cprof (profiles - cards)
#cpref (preferences - stack shape)
#cprefm (preferences - unstack shape)
#cl …
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