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kjetil b halvorsen
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Best method to assign new customers to existing clusters after segmentation?

After segmenting customer base using k means algorithm into 5 clusters , how to assign a new customer to one of the existing 5 clusters?

Matching just the mean of clusters with values of new customer and assigning to the most matching cluster seems too naive.

Is the best solution to built a classification model with each of the cluster ids as target and assigning new customers based on cluster with highest probability?