Skip to main content
2 of 2
edited tags
kjetil b halvorsen
  • 82.8k
  • 32
  • 201
  • 663

Best method to assign new customers to existing clusters after segmentation?

After segmenting customer base using k means algorithm into 5 clusters , how to assign a new customer to one of the existing 5 clusters?

Matching just the mean of clusters with values of new customer and assigning to the most matching cluster seems too naive.

Is the best solution to built a classification model with each of the cluster ids as target and assigning new customers based on cluster with highest probability?

GeorgeOfTheRF
  • 5.7k
  • 17
  • 47
  • 56