Timeline for Controling segmentation process in order to get usable segments
Current License: CC BY-SA 3.0
13 events
| when toggle format | what | by | license | comment | |
|---|---|---|---|---|---|
| Dec 5, 2020 at 20:00 | history | edited | kjetil b halvorsen♦ |
edited tags
|
|
| Apr 27, 2016 at 7:22 | answer | added | shark8me | timeline score: 2 | |
| Nov 9, 2015 at 17:34 | comment | added | Scortchi♦ | An alternative to the approach suggested by @Djohnson would be to model the survey responses (or PC scores) on predictors common to the population & the survey sample, & then perform cluster analysis of the population on their predicted responses. It's swings & roundabouts of course - you wouldn't have a misclassification problem but the clusters would be less distinct. | |
| Nov 4, 2015 at 12:48 | comment | added | user78229 | Ok...I'm assuming that the only information you have available to you is from the survey but that, at a future date, you will want to project the results from your segmentation to new, external data based on a reduced set of variables. What I'm suggesting is that you proxy the fit and (mis)classification rate for this new, external and unknown data based on the information you have now that matches the information you will have at some future date. Make sense? | |
| Nov 4, 2015 at 12:43 | comment | added | Figaro | @DJohnson Thank you for your reply, could you please elaborate a bit more on the suggested test? | |
| Nov 4, 2015 at 12:01 | comment | added | user78229 | Your question sounds like a concern with the projectability of the segmentation based on the full information available from the survey to external data based on the typically incomplete and poor quality information (e.g., a few demographic factors) available from large vendors such as Experian. This is an important question to answer in doing any segmentation, i.e., does it project to external data? One way to proxy this is to match the factors in your survey to the variables from the external source -- a reduced set -- and predict. The resulting misclassification error is the test | |
| S Apr 30, 2015 at 14:20 | history | bounty ended | CommunityBot | ||
| S Apr 30, 2015 at 14:20 | history | notice removed | CommunityBot | ||
| Apr 22, 2015 at 21:08 | history | tweeted | twitter.com/#!/StackStats/status/590985594546827264 | ||
| Apr 22, 2015 at 16:14 | answer | added | StatguyUser | timeline score: 0 | |
| S Apr 22, 2015 at 12:58 | history | bounty started | Figaro | ||
| S Apr 22, 2015 at 12:58 | history | notice added | Figaro | Draw attention | |
| Apr 20, 2015 at 11:43 | history | asked | Figaro | CC BY-SA 3.0 |