My intuition says that it "weighs" both the current proportion of success "x""$x$" and current proportion of failure "(1-x)$(1-x)$": f(x;alpha,beta) = constantx^(alpha-1)(1-x)^(beta-1)$f(x;\alpha,\beta) = \text{constant}\cdot x^{\alpha-1}(1-x)^{\beta-1}$. Where the constant is 1/B(alpha,beta)$1/B(\alpha,\beta)$. AlphaThe $\alpha$ is like a "weight" for success's contribution. BetaThe $\beta$ is like a "weight" for failure's contriubitoncontribution. You have a two dimensional parameter space (one for successes contribution and one for failures contribution) which makes it kindakind of difficult to think about and understand.