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So we got sales data for six months which has 4 different marketing type campaigns running. One of them is instorein-store which runs for 3 months only. Another campaign is social which has the least spend but runs for 6 months. Other 2 run for 2 & 3 months respectively. If you run linear regression it gives social campaign as significant. How I consider the time range of these campaigns and the spend for each towards my mix marketing model.

My question here is how do you come up with a mix marketing model which considers the factors such as the cost for each marketing campaign and the total time duration when it was run.

So we got sales data for six months which has 4 different marketing type campaigns running. One of them is instore which runs for 3 months only. Another is social which has the least spend but runs for 6 months. Other 2 run for 2 & 3 months respectively. If you run linear regression it gives social campaign as significant. How I consider the time range of these campaigns and the spend for each towards my mix marketing model.

So we got sales data for six months which has 4 different marketing type campaigns running. One of them is in-store which runs for 3 months only. Another campaign is social which has the least spend but runs for 6 months. Other 2 run for 2 & 3 months respectively. If you run linear regression it gives social campaign as significant. How I consider the time range of these campaigns and the spend for each towards my mix marketing model.

My question here is how do you come up with a mix marketing model which considers the factors such as the cost for each marketing campaign and the total time duration when it was run.

Post Closed as "Needs details or clarity" by user158565, Robert Long, mdewey, Michael R. Chernick, Dimitris Rizopoulos
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Marketing mix model with marketing campaigns that are not consistent?

So we got sales data for six months which has 4 different marketing type campaigns running. One of them is instore which runs for 3 months only. Another is social which has the least spend but runs for 6 months. Other 2 run for 2 & 3 months respectively. If you run linear regression it gives social campaign as significant. How I consider the time range of these campaigns and the spend for each towards my mix marketing model.