In grad school, I was always taught the general linear model $$\mathbf{y} = \mathbf{X}\boldsymbol\beta + \boldsymbol\epsilon\tag{1}$$ where $\mathbf{y}$ is a vector, $\mathbf{X}$ is some matrix, $\boldsymbol\beta$ is a parameter vector, and $\boldsymbol\epsilon$ is a vector of error terms satisfying $\mathbb{E}[\boldsymbol\epsilon] = \mathbf0$.
However, in Izenman's Modern Multivariate Statistical Techniques, the following model is used instead to explain multivariate linear regression, as well as the reduced-rank regression model: $$\mathbf{y} = \boldsymbol\mu + \mathbf{C}\mathbf{x}+\boldsymbol\epsilon\tag{2}$$ where $\mathbf{y}, \boldsymbol\mu, \boldsymbol\epsilon \in \mathbb{R}^s$, $\mathbf{C}$ is a $s \times r$ matrix, and $\mathbf{x} \in \mathbb{R}^r$.
At first, this seems confusing - but I think I understand now why Izenman does this: it's so that the covariance matrix of $\begin{bmatrix}\mathbf{x} \\ \mathbf{y}\end{bmatrix}$ is defined. Note that in this case, $\mathbf{C}$ is taken to be a matrix of parameters and $\mathbf{x}$ is the design matrix (vector?).
Is there a way to rewrite $(2)$ in the form of $(1)$? I imagine $(2)$ could be reformulated to look like $(1)$ somehow, but I can't get it to work.