The intuition is that if regressors are fixed, they cannot be identically nor non-identically distributed since they are not random.
Take a sample from a one-variable population model, $y_i = \beta_0 + \beta_1 x_i + u_i$ for $i=1,\ldots, n$.
Compare the following two scenarios:
$y_i$ is crop output from a plot of land, where you apply different amounts of fertilizer $x_i$ (an experiment).
$y$ is wages and $x_i$ is years of education (observational data).
We derive the statistical properties of the OLS estimators as conditional on the values of the $x_i$ in our sample. In statistical derivations, conditioning on the sample values of the independent variable is the same as treating the $x_i$ as if it was fixed in repeated samples. FIRS means it's possible to redraw the sample with the same independent variable values. You can conceptualize that as first choosing $n$ sample values for $x_1, x_2, \ldots , x_n$. These could be as simple as zero fertilizer versus some fertilizer (binary $x$) or something more complicated where you are attempting to trace out the curve over some range of $x$. Given these values, we obtain a sample on $y$ (effectively by getting a random sample of the $u_i$). Next, another sample of $y$ is obtained, using the same values for $x_1, x_2, \ldots , x_n$. Then another sample, and so on. This is like sampling plots with different levels of fertilizer (which you have selected as the experimenter, which is a different way of saying you fixed them). Here $u_i$ is land quality, farmer ability, and other unobserved factors like pests and vermin, which are the sources of variation in $y$.
The fixed-in-repeated-samples scenario is not very realistic in nonexperimental contexts. For instance, in sampling individuals to estimate the wage-on-education, Mincer earnings regression, it makes little sense to think of choosing the values of education ahead of time and then sampling individuals with those particular levels of education. Random sampling, where individuals are plucked and have their wages and education recorded, is more representative of how most data sets are obtained for empirical analysis in economics. This is why we often relax the FIRS assumption (or weaken it) and worry about things like endogeneity.