I'm trying to figure out how to set up and analyze the following experiment.
It's a basic reaction time-type experiment with 4 independent variables (2 levels each) and 1 dependent variable (RT).
The 4 independent variables are:
- Hand used for response (Right vs Left)
- Side of visual field where target appeared (left vs right)
- Exposure Time (400ms vs 800ms)
- Priming of target (Primed vs Not-primed)
Basically I want to see how these things interact in order to test a specific hypothesis about their interaction.
The problem with this experiment is the fact that I will be generating about 30 observations per participant for each unique combination of those variables. From what I can gather repeated-measures ANOVA would not be the way to go as this would require reducing those multiple observations to a mean, losing valuable data.
Some posts here (and elsewhere) suggest multilevel modeling for analyzing this type of experiment. What would be the most efficient way of setting up this experiment and analyzing the data? Should I look at grouping the variables a certain way or can I just chuck the data into long format, use the MIXED function in SPSS and call it a day? From the pilot testing it appears as if the distributions will be positively skewed as with most RT data of this nature. Should i be performing some log-like transformation before doing the analyses?
p.s Is this thing even called a 2x2x2x2 factorial design?