# Association rules (market basket analysis) - rules involving the absence of items?

I was wondering if associations rules can include the absence of an item, for example, in this simplified set of transactions:

milk, butter
milk, eggs
beer, eggs
beer, chips


I would be interested in rules stating:

if milk -> no chips
if beer -> no butter


If this is statistically plausible, can it be implemented in r, for example in arules?

Maybe I just need to select those rules that have a lift inferior to 1?