Short answer, yes, there are methods of so doing. Longer answer; it is unclear what and how you obtained the parameters so that at present, without that clarification; Half-life of what when?, Effect measured how?, it is not possible to formulate an unambiguous answer to the question asked.
1) How is effect measured? Usually pharmacokinetic data is concentration (e.g., in blood plasma) versus time. Among other possibilities, it is sometimes assumed that drug effect is proportional to concentration, sometimes not, sometimes drug effect is measured directly in time (not especially in half-life of time).
2) How is the half-life measured? Half-life of a drug is not constant in time, e.g., see this. That is, a half-life depends on when it is measured, and the longer one waits to measure it, the longer that half-life is. Perhaps you want to measure the mean residence time of the drug, which is at least theoretically more invariant with elapsed time?
3) Some other important facts: route of administration of drug; oral, intravenous, subcutaneous. Kinetics: zeroth order, first order, Michaelis-Menten, hydrophylic, lipophylic, molecular size, route of elimination, metabolites and their drug effect activity.
Make you a deal, you answer my questions, I will attempt to answer yours.
EDIT following comment by OP
You asked a question of moderate difficulty--(What is)...an alternative to AUC? Note further, you asked about drugs, and then related that your concern was something else entirely. I can answer the question in the context of drugs, which should give you a very good idea of what happens in general, but, is not a general answer, nor is it specific to your unstated application. Please do not go and change the context again, it is exhausting enough to give an answer specific to the question as is currently stated.
In some situations, AUC of drug plasma concentration versus straight time (and not half-life) is the conventional first approximation to drug effect following bolus intravenous dosing for first order drug kinetics. Not all elimination is first order (i.e., proportional to concentration) as some eliminations are enzyme-saturable, see Michaelis-Menton, and some drug effects are not proportional either (see below). Moreover, beware! To quote George Box, "Essentially, all models are wrong, but some are useful." For example, a fat-tailed Pareto distribution, if the exponent is small enough, has no mean residence time. The best, but still likely incorrect, current modelling hinting at why this might be true has to do with a dispute concerning right tail heaviness of $C(t)$, which as herein is evaluated properly via survival functions, and appears in Plos One (acknowledgement: With apologies, my own work.).
There have been attempts to modify AUC calculations for practical application to patient care, read Clavert et al$^1$ and Newell et al$^2$ for starters. However, current modelling is not always straightforward, see anesthesia models$^3$.
There have been fairly predictive but only approximate drug-effect models presented under the banner of PKPD.
You also ask if the intensity of drug effect can be more important than AUC. Indeed, it can be, and sometimes is enormously different. Rather than use the formal language of binary outcomes versus continuous proportional effect plus blah blah blah, let's consider a simple example. A mathematically trivial but devastating example is intravenous injection of potassium chloride. That is, if KCl concentration is high enough, the heart stops beating, death ensues, and utility of AUC is discounted by a lack of stationarity, which is another assumption needed for the application of AUC.
1 Calvert AH, Egorin MJ. Carboplatin dosing formulae: gender bias and the use of creatinine-based methodologies. Eur J Cancer. 2002;38:11-6.
2 Newell DR, Pearson A, Balmanno K, Price L, Wyllie R, Keir M, Calvert A, Lewis I, et al. Carboplatin pharmacokinetics in children: the development of a pediatric dosing formula. The United Kingdom Children's Cancer Study Group. J Clin Oncol. 1993;11:2314-23.
3 Hughes MA, Glass P, Jacobs JR. Context-sensitive half-time in multicompartment pharmacokinetic models for intravenous anesthetic drugs. Anesthesiology. 1992;76:334-41.