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For on-topic questions about statistics or machine learning used in marketing or market research.

7 votes
3 answers
4k views

R package for marketing

I'm taking an intro to marketing class this semester and the course requires us to buy a software which looks nothing more than a bunch of excel macros. … From the software's page Marketing Engineering for Excel provides tools to help address the most common marketing problems Segmentation, Targeting and Positioning (STP); New Product Decision; Sales …
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