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Results tagged with marketing
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user 48250
For on-topic questions about statistics or machine learning used in marketing or market research.
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Why is chi-squared / z-test used for a/b testing in marketing?
A typical A/B test in marketing is fundamentally a test of equal proportions, and there are several ways to perform this test. … For a typical marketing campaign, we will have many thousands of impressions and conversions. …
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