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Results tagged with marketing
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user 64776
For on-topic questions about statistics or machine learning used in marketing or market research.
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Why isn't the monetary value of the first transaction used in the gamma-gamma spend model?
I've been doing some customer value calculations using the Lifetimes library in python. This library employs the approach found in Fader, Hardie, and Lee's paper on using iso-value curves for customer …
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