That's a tough question!
First things first, any threshold you may choose to determine statistical significance is arbitrary. The fact that most people use a $5\%$ $p$-value does not make it more correct than any other. So, in some sense, you should think of statistical significance as a "spectrum" rather than a black-or-white subject.
Let's assume we have a null hypothesis $H_0$ (for example, groups $A$ and $B$ show the same mean for variable $X$, or the population mean for variable $Y$ is below 5). You can think of the null hypothesis as the "no trend" hypothesis. We gather some data to check whether we can disprove $H_0$ (the null hypothesis is never "proved true"). With our sample, we make some statistics and eventually get a $p$-value. Put shortly, the $p$-value is the probability that pure chance would produce results equally (or more) extreme than those we got, assuming of course $H_0$ to be true (i.e., no trend).
If we get a "low" $p$-value, we say that chance rarely produces results as those, therefore we reject $H_0$ (there's statistically significant evidence that $H_0$ could be false). If we get a "high" $p$-value, then the results are more likely to be a result of luck, rather than actual trend. We don't say $H_0$ is true, but rather, that further studying should take place in order to reject it.
WARNING: A $p$-value of $23\%$ does not mean that there is a $23\%$ chance of there not being any trend, but rather, that chance generates results as those $23\%$ of the time, which sounds similar, but is a completely different thing. For example, if I claim something ridiculous, like "I can predict results of rolling dice an hour before they take place," we make an experiment to check the null hypothesis $H_0:=$"I cannot do such thing" and get a $0.5\%$ $p-$value, you would still have good reason not to believe me, despite the statistical significance.
So, with these ideas in mind, let's go back to your main question. Let's say we want to check if increasing the dose of drug $X$ has an effect on the likelihood of patients that survive a certain disease. We perform an experiment, fit a logistic regression model (taking into account many other variables) and check for significance on the coefficient associated with the "dose" variable (calling that coefficient $\beta$, we'd test a null hypothesis $H_0:$ $\beta=0$ or maybe, $\beta \leq 0$. In English, "the drug has no effect" or "the drug has either no or negative effect."
The results of the experiment throw a positive beta, but the test $\beta=0$ stays at 0.79. Can we say there is a trend? Well, that would really diminish the meaning of "trend". If we accept that kind of thing, basically half of all experiments we make would show "trends," even when testing for the most ridiculous things.
So, in conclusion, I think it is dishonest to claim that our drug makes any difference. What we should say, instead, is that our drug should not be put into production unless further testing is made. Indeed, my say would be that we should still be careful about the claims we make even when statistical significance is reached. Would you take that drug if chance had a $4\%$ of generating those results? This is why research replication and peer-reviewing is critical.
I hope this too-wordy explanation helps you sort your ideas. The summary is that you are absolutely right! We shouldn't fill our reports, whether it's for research, business, or whatever, with wild claims supported by little evidence. If you really think there is a trend, but you didn't reach statistical significance, then repeat the experiment with more data!