I would like to estimate an ordinary least squares regression of the form $$ y = X\beta + \varepsilon, \ $$ except that, instead of minimizing the sum of squared residuals, $$ SSR(b)=(y-Xb)'(y-Xb) $$ I want to minimize $$ (y-Xb)'(y-Xb)+\lambda(b-\tilde{\beta})'(b-\tilde{\beta}) $$ where $\lambda$ is some constant. Otherwise, notation above is as on wikipedia. All the standard assumptions are satisfied.
Is there some way I can modify the regression to perform the joint minimization?