The study examines whether two different factors affect meat eaters' willingness-to-pay for meat alternatives (fake meat). In this case, the two factors are (1) an informational session demonstrating the environmental benefits of going veggie, and (2) "taste-testing" the veggie meat.
I plan on conducting the study with three groups. One control group that has neither factor. One group that is offered only the info session, and one that tests the fake meat. Each group, at the end is offered a meat burger for 3 dollars, but offered a veggie meat burger for 6, 5, and 4. The goal is to see whether the info session and taste test affects the groups' willingness-to-pay for the veggie alternative compared to the control group and whether the info session or taste test affects the willingness-to-pay to a greater extent.
As an undergrad in a graduate seminar, I'm not 100% confident whether this would be a two-way ANOVA or one-way. As far as I understand, this study compares the differences between multiple groups with (two?) factors (the meat eaters and price) Or is the price offering a separate effect, making it a one-way test?
Additionally, if you have any recommendations as to how this test could be performed better, I would gladly take them.
