On pg. 125 in Agresti's Categorical Data Analysis, it's suggested by a plot of the dependent variable (a count) vs an independent variable (categorized version of continuous width variable) that the relationship between count and width is linear.
It is then said that a Poisson GLM with the identity link may be appropriate. I think you could also use a normal linear model but the idea is to use the assumption that variance increases with mean in the Poisson.
What I started to wonder is if you can look at a graph and decide that the identity link is appropriate, what would a graph that suggests the log link is appropriate look like? Is this visual approach often used, and is it used for the binomial? It would seem hard to do this with multiple independent variables, but I guess you could make a plot for each variable.