I'm trying to fully understand the confidence interval formal given on this site:
$$\hat{\mu}\pm z_{1-\alpha/2}\sqrt{\frac{\hat{\mu}(1-\hat{\mu})}{n}}$$
so I can reproduce the same type of intervals for my own data. But I don't quite understand what the parameters such as $\alpha$ and $Z$ mean. I'm guessing they're related to defining a 95% confidence interval if your data were distributed normally.
Can explain to me how that formula works or a reference I can find a description of the formula used?