We have a customer purchase transaction history data with variables like below
recency - how recently they bought? frequency - How often they bought? monetary - How much value did they bring to the company?
and also few more variables like product id, purchase date etc.
We would like to do the below projects
a) Customer segmentation
b) Customer Lifetime value prediction
c) Customer Churn
So, for all the three above objectives, I thought I will use the below approaches
a) Jenks Natural breaks optimization
b) and c) Buy Till you die models
So, now my question is our superiors ask me to do AI projects but if I do projects using above algorithm, does it qualify as AI project?
Am confused. Because AI comes from statistics and these models also are backed by statistical proofs etc.
So, does the above approaches qualify as AI algos? would it be appropriate to call them as AI algos? Considering jenks breaks is simple to implement, can that be called an AI algorithm?