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Results tagged with marketing
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user 2040
For on-topic questions about statistics or machine learning used in marketing or market research.
5
votes
2
answers
5k
views
Predictive Model for Attribution Model
There is a video on youtube for a talk on use of GBM for building a marketing attribution model at netflix. …
- 8,850
4
votes
1
answer
286
views
Coding a variable in regression that decays and goes negative and then to zero
In marketing analytics, there is a concept of adstock link
that captures through a variable transformation, the decaying impact of an advertising stimulus on demand. … In my case, I am looking not at marketing but promotions (e.g. discounts, sales, premiums) and the expectation is that a discount will produce an effect where there is a spike in demand and then a negative …
- 8,850