In machine learning, if we estimate weights using a loss function
$$L(W) = ||Y-F_W(X)||^2$$
(where $W$ is a weight matrix) we may add a "regularisation penalty" to control for the "variance/bias trade-off" so that
$$L(W) = ||Y-F_W(X)||^2 + \lambda \phi(W).$$
Now, one of the penalties proposed frequently is of the form
$$\phi(W) = \sum_{i,j} |W_{ij}|^2$$
but I cannot find a good explanation of why such a penalty is used, including in the papers I have come across it.
Why does penalising larger values of $W$ affect the "bias/variance trade-off" of a model? Could someone give me an intuitive explanation for why we would prefer smaller values of $W_{ij}$ and why it's relevant to the bias/variance trade-off?